Why are marketing teams interested in RUM?

Marketing teams are particularly interested in Real User Monitoring (RUM) because it provides insights into how users engage with their web applications and online content. By utilizing RUM, teams can analyze user interactions in real-time, allowing them to track behaviors such as page views, session duration, and specific actions taken within their sites or applications. This information is crucial as it helps marketing teams understand lead engagement and conversion rates, identify patterns in user behavior, and refine their marketing strategies accordingly.

By focusing on metrics related to user experience and behavior, marketing teams can make data-driven decisions to improve their outreach efforts, enhance the customer journey, and ultimately boost conversion rates. This aligns perfectly with their objectives of attracting and retaining customers, thereby making it a valuable tool for optimizing their marketing strategies.