Which of the following is NOT part of having "Command of the Message"?

Focusing on features and function is not part of having "Command of the Message" because this concept emphasizes understanding the customer's needs and positioning solutions effectively rather than simply listing technical specifications or functionalities. A strong command of the message involves articulating value and the benefits that solutions provide to the customer, rather than a deep dive into features alone. This approach encourages alignment with the customer's perspective, enabling more effective communication about how products or services can solve specific problems they are facing.

On the other hand, being "audible ready" refers to the ability to engage in meaningful conversations that resonate with the customer, which is a crucial part of effective messaging. Defining solutions to customer problems is essential for demonstrating relevance and value. Charging a premium can be related to the perceived higher value customers place on solutions that precisely meet their needs. Therefore, these aspects align well with the overarching goal of having a strong command of the message in sales and customer engagement contexts.