What is the main goal of a call to action in a PG email?

The main goal of a call to action in a PG (Product Growth) email is to drive engagement. This is pivotal as the primary intention behind a call to action is to encourage recipients to take a specific next step, which can lead to increased user interaction with the product or service being promoted. By effectively prompting users to engage, whether it's clicking a link, signing up for a webinar, or trying out a new feature, the email fosters a connection between the user and the product, ultimately aiming to enhance usage and retention.

While providing information, promoting a product, and soliciting feedback can also be important aspects of an email, they serve as supportive components rather than the core focus of the call to action. The call to action serves as a crucial leverage point to inspire behavioral responses from the audience, ensuring that the email’s purpose aligns with driving continued interaction and engagement with the brand.