What does being "audible ready" mean?

Being "audible ready" means being prepared to adapt and change the direction of a conversation based on insights and feedback gained during the interaction with the customer. This approach emphasizes the importance of active listening and responsiveness, allowing the conversation to flow in a manner that best meets the customer's needs and addresses their concerns.

In the context of sales or customer engagement, this flexibility is crucial, as it enables you to foster a more meaningful dialogue, potentially uncovering new opportunities or objections that can be addressed in real-time. The ability to pivot not only showcases a thorough understanding of the product and customer relations but also builds rapport and trust with the customer.

The other options suggest more rigid or scripted approaches that do not allow the same level of responsiveness or tailored interaction. A focus on scripted presentations or starting with product features may ignore the dynamic nature of customer conversations, which can lead to missed opportunities for connection and understanding.